BRAND DANIELE MORENA

A dedication to the extraordinary and a devotion to beauty are the hallmarks that led Daniele Morena to give life to a brand – DAN MORE first, then transformed into DANIELE MORENA – known for both luxury and bold style. DANIELE MORENA does not want to be a “fashionable” brand, he makes fashion because he loves Women!

Daniele Morena was born in Rome in 1988. After completing his studies in the world of Fashion & Luxury Management and acquiring managerial and creative experience (thanks to collaborations with important brands in the fashion and lifestyle sector), in 2010 he entered the world of design by launching a prestigious men's tailoring line, which soon became a full-time professional activity. After several years, he discovered the strong aptitude to emphasize female sensuality by playing with precious fabrics and metallic materials that gave rise to the foundation of the DANIELE MORENA brand in 2016.

An expert in identifying and interpreting international trends in culture, lifestyle and entertainment, Daniele Morena uses this talent to develop the most desired looks for women around the world.

The driving force of the brand is the inspiration to make every woman unique, sensual and confident with the aim of setting trends rather than following them.

DANIELE MORENA clothes and accessories are synonymous with personality and attention to detail, research into materials, study of innovative solutions and ultra-shaping fits. Creations entirely handmade in Italy, capable of accompanying women on special occasions, summer evenings and the most exclusive cocktail parties.

The DANIELE MORENA style embodies a sexy and bold femininity capable of evoking the best of the 80s and 90s. The color black, tight fabrics, precious and innovative materials are the core of an aesthetic that captures, just like the figure of the Panther, which has always been a symbol of the brand. The watchwords of Daniele Morena are luxury and sensuality. All the models express an eccentric and captivating aesthetic in a new concept of evening wear with a high rate of seduction.

High profile artists have worn DANIELE MORENA creations including Rihanna, FKA Twigs, Alicia Keys, Lady Gaga, Miley Cyrus, Cher and Katy Perry.